[TOS] Textbook, upstream, ownership of marks

[Karsten Wade]

On Thu, Apr 08, 2010 at 03:01:55PM -0400, Greg DeKoenigsberg wrote:

> The text is still CC-BY-SA-3.0.  I do not anticipate any restrictions upon 
> redistribution of the text in any way; what I *do* anticipate is 
> restrictions around use of the mark in conjunction with that 
> redistribution.  i.e. "you cannot change the text and use our mark; you 
> must instead call it something else."  This is what preserves our 
> editorial voice.

This is what I am looking for, btw.  It has worked extraordinarily
well in the Fedora Project.  It's a collective editorial voice about
code, packaging, content, graphics, and so on, all done the open
source way, all fully buildable from source in every component
everywhere and fully remixable/redistributable save for one thing --
the Fedora mark.  Only the collective editorial voice can apply that
brand to some "thing".

It takes the idea of 'brand' so far beyond marketing-MBA-speak it's in
orbit around the Sun.

- Karsten
-- 
name:  Karsten 'quaid' Wade, Sr. Community Gardener
team:                Red Hat Community Architecture 
uri:               http://TheOpenSourceWay.org/wiki
gpg:                                       AD0E0C41
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