[TOS] POSSE branding/logo update - Red Hat's Creative/Brand team has joined our posse (pun intended)

Mel Chua mel at redhat.com
Tue Mar 8 20:48:42 UTC 2011


Met with Elaine Chapin from Red Hat's Creative team today about getting 
some help with POSSE design - they (Elaine, John, and Mary) are totally 
awesome and excited about it, and will be giving us a bunch of help 
later this spring. Thank you, Elaine! Notes follow.

Since the Creative folks are trying to do all non-Summit projects after 
Summit + subsequent recovery (the big Red Hat Summit conference in 
Boston at the start of May is a gigantic, gigantic thing for the 
Creative/Brand teams every year, as you might imagine) we'll do a proper 
kickoff meeting for the branding/visuals on this after May 18.

Once the redesign is complete and we have a final POSSE logo, we'll hand 
the logo off to Pam Chestek from Red Hat Legal so she can get us a 
trademark on it. Thank you, Pam!

The design project will entail:

* taking a look at branding, and confirming/rearticulating with us what 
we want POSSE to 'be'
* logo tweaks to match the brand we want (not big modifications, but 
maybe things like choosing fonts more deliberately)
* font family recommendations for materials we're creating
* header & footer graphics for POSSE material print pages (to be 
inserted into our already-existing-at-that-point-in-time LaTeX template 
by Emily)

That's pretty straightforward and very doable, so if there's time, we'll 
also:

* make a printed-POSSE-materials book cover design (simple full-page 
color graphic so when we print & spiral-bind the worksheets with that on 
top, it'll look all spiffy)
* create a little POSSE teaser-postcard layout for distribution at 
events like OSCON (like the teachingopensource.org "business cards" 
we're handing out at SIGCSE, only better-looking)
* update the header graphic & font choice on the various POSSE webpages 
up at that time to match the choices made above

This will all be done well in advance of the July 23-24 POSSE Basics 
class, so people coming to Raleigh will get the new shiny stuff. :) 
We'll keep you posted (release early, release often) on progress between 
mid-May and then.

Oh - and yes, we're using open tools, fonts, formats, etc. :) So we'll 
probably use the Liberation font family and so forth... everything will 
be remixable and happy.

Many, many thanks to John, Elaine, Mary, and Pam for their patience and 
help and expertise, and to the whole TOS community for all their 
feedback so far - it's exciting to watch POSSE grow up.

So yep - we'll hear back more on this post-May-18th, and... see where it 
goes from there.

--Mel



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